Hansei.gg is a Creator Development Agency that helps Twitch Streamers grow on Youtube.
I lead the role of Illustrator/Designer in designing their mascot and supporting assets. I worked within the guidelines of their brand identity, using the stylescape above as my main source of inspiration.
01 MASCOT
KEY WORDS
Blob, Friendly, Expressive, Adaptable.
Blob, Friendly, Expressive, Adaptable.
developed sketches
FIRST ITERATION
Does not feel playful enough, feels like stock images. Is not as expressive as the sketches.
Does not feel playful enough, feels like stock images. Is not as expressive as the sketches.
SECOND ITERATION
Adjusted the colors to fit with the color palette. Changed linework to replicate a more doodle-type feeling.
Adjusted the colors to fit with the color palette. Changed linework to replicate a more doodle-type feeling.
Application
02 COMIC SERIES
Illustrated two 4-panel comic series depicting the services Hansei.gg offers.
PROBLEM - Comic Series #1
1. Streamer is streaming.
2. Streamer editing stream footage. (Clock ticks to depict time passing.)
3. Streamer returns to streaming, but is tired now.
4. Streamer is burnt out - laying on the ground.
1. Streamer is streaming.
2. Streamer editing stream footage. (Clock ticks to depict time passing.)
3. Streamer returns to streaming, but is tired now.
4. Streamer is burnt out - laying on the ground.
SKETCH
FINAL
SOLUTION - Comic Series #2
1. Streamer is streaming.
2. Streamer and Hansei team have a video meeting.
3. Streamer returns to streaming while Hansei team video edits.
4. Streamer engagement on platforms increase! (Happy streamer)
1. Streamer is streaming.
2. Streamer and Hansei team have a video meeting.
3. Streamer returns to streaming while Hansei team video edits.
4. Streamer engagement on platforms increase! (Happy streamer)